1. You ever drink something and it goes down the wrong way? Try doing that with a Reese’s Peanut Butter Cup. It’s like having a peanut butter-flavored coughing fit.
2. There’s a right way and a wrong way to decide something. The way I handled the decision regarding PBJ (ending it just one day after deciding to relaunch it bigger and better) was the wrong way. (But in the end it’s the right decision to end it.)