“I’m excited for my reading challenge. I’ve found reading books very intellectually fulfilling. Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today. I’m looking forward to shifting more of my media diet towards reading books.”
– Mark Zuckerberg
Next up: print newspapers and magazines. They’re like web sites, only you can’t click on things!
Bob Sassone: The Official Site 
This is my favorite headline for this story. While I’m thrilled that Zuck is going to read more — and encourage others to do so — a 25-book-a-year challenge isn’t exactly tough to accomplish. Last year, I read twice as many.
Not only that, but he’s talking as if reading books is some sort of new thing, a niche thing. As if books haven’t always been the default for all knowledge/intellectually fulfilling/a source for deeper immersion. I think it’s a generational thing. Younger people go to the web and social media and blog posts first and then longform – really longform, like books – are a “new” thing to “discover.”